Summer welcomes warmer days, more sunshine and a brand new collection from Australian lifestyle brand, SunnyLIFE.

Further enhancing summer living, SunnyLIFE’s latest foray sees the introduction of women’s kaftans, jersey dresses, utilitarian styled canvas bags in neutrals and pops of colour, luxe beach towels and other fun summer accessories.

SunnyLife’s beach accessories are ever stylish, with a striking blue, orange and red palette across exclusive prints inspired by 60’s resort culture combined with the hottest summer colours. Coordinate your look and be seen with the ultimate accessory this season, a SunnyLIFE luxe beach towel.

Whether you’re hitting the shops, spending the day at the beach, or heading out for some cocktails, SunnyLIFE’s new collection can take you there. The enduring designs are balanced with simplicity and timelessness. Effortless and stylish.

Curate your lifestyle and enhance your SunnyLIFE this season at Zodee.

Highlights from the Speedo Runway Show at Mercedes Benz Fashion Festival in Sydney 2011 on Channel 10 below.

Behind the scenes capture of Rachael Finch at the Speedo Summer Beach 2011 collection at Bilgola Beach, NSW.

New Seafolly styles arrive at Zodee every week, so check back regularly for new styles added.

Mimosa’s romantic florals and flirty styles are combined with 1970′s silhouettes for a retro boho vibe that looks fresh as a daisy. Combining lace with printed cotton silk blends / silk crepe with heavy embroideries and ladder lace trims. This spring Mimosa is all about fairytale femininity.

Phyllis Boho’s Spring 11 collection features bright vintage prints in glamorous Hollywood star silhouettes. These timeless pieces maintain their modernism while infusing contemporary looks with retro whimsy. From simple day kaftans to effortless concoctions for evening, Phyllis Boho’s look will always be the uniform of choice for chic vacationers and the like.

Sunday by Andrea & Joen designs the perfect flat that will take you from the beach to a night out with friends. With colourful and textured materials including hand braided weaves and metallic textures in wearable shapes make these shoes a must have for wear with a Mimosa maxi dress or Phyllis Boho kaftan.

Look stunningly unique and fabulous from the beach to the bar this Spring/Summer. New styles from Mimosa, Phyllis Boho and Sunday by Andrea & Joen will arrive at Zodee in July, August and September.

The new Spring/Summer campaign was shot on location on the prestigious Maldivian Islands against aqua blue waters and snow white sand, transforming our Aussie beach girl into a globe-trotting heroine. Expect nothing but runway-inspired swimwear as Seafolly sets international style trends for 2011.

Seafolly’s beautiful new styles from the Spring Summer collection have started to arrive at Zodee. Check out Pin Up by Seafolly - Inspired by the 40′s and 50′s fashion eras, this gorgeous range features fun and flirty nautical designs in a range of 15 styles.

Keep an eye out for new Seafolly styles to arrive at Zodee by signing up to our newsletter.

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Sarah Blakely, founder of Spanx continually has our bottoms covered! And her Spanx hosiery range is no different with everything from convertible leggings, sheer stockings, briefs to even socks. You’ll be sure to put your best flawless leg forward this winter. With unique, powerful, yet comfortable shaping compression panels you’ll shape, firm and slim your tummy, thighs and bottom! Best of all you can wear them under all your favourite outfits.

For flawless legs and body-shaping magic try the new Super Shaping Sheers, or for extra coverage the Super High Shaping Sheers! With a sheer glamorous finish, powerful tummy-taming panels, and unique compression zones, you can minimise love handles whilst toning your thighs and bottom. All products come in nude and black, perfect colours to blend in under your clothes.

For VPL-eliminating, tummy toning, butt-boosting, and muffin top-taming styles be sure to check out Spanx new range of Sheers, Socks, Tights and Shapers at Zodee.

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I know women with a bigger cup size can struggle to find the perfect bra and constantly have to sacrifice style for support and comfort, but thanks to Cleo you won’t have to. Cleo by Panache offers supportive and stylish lingerie for women with a D to G cup size and is ‘a treat your curves deserve’.  The range includes moulded T-shirt bras, underwire balconette and contour balconette bras, g-strings and briefs, so regain that confidence and allow those curves to be sexy again!

Now we all know you’re perfect just the way you are, but sometimes you just need that extra oomph even one or two cup sizes worth! Panache’s new range Atlantis has arrived just in time to deliver you sexy and stylish lingerie to suit your every desire. Atlantis by Panache has three fantastic levels of uplift to choose from. Take control over your bust size!

• Enhanced Effect - Perfect for any woman who wants an even shape or a naturally enhanced bust from graduated inner foam cups.
• Dramatic Effect – Create a dramatic look with instant volume and lift. Combined gel and graduated inner foam cups create instant shape and lift by increasing your bust by one cup size!
• Ultimate Effect – Not for the faint-hearted, you can create the ultimate look with these gel-filled bras that provide natural uplift and increase your bust by two cup sizes!

With strapless bras and plunge bras in cup sizes AA-E, briefs and g-strings, Atlantis by Panache has the perfect set!

This season we have all your favourite swimwear brands such as Seafolly, Baku, Bond-Eye, Ginja, Wahine and Tigerlily to name a few. And then in addition we have taken on some fabulous new brands. Check out White Sands, the delicious new range by Queensland designer Leah Madden. White Sands showed at Australian Fashion Week to rapturous applause and the brand has also featured in Vogue magazine. Now we cannot promise you will look like a Vogue model, but their vibrant, exotic designs are worth a try! If performance fabrics and vintage styling are more your thing check out Kiargo. Their 'Ruby' range is simply gorgeous with it's oversized bow detail, and it's made from a revolutionary fabric that will pull you in and give you an hourglass figure.

Now that you have a bikini sorted what about accessories? Take a look at Holster for sparkly crystal studded jelly thongs. Comfort and bling are a winning combination in my book. And don't forget a cool cotton cover up for when the sun is at it's hottest. Take a look at the new beach clothing range by Pomegranate.  Their silk kaftans and cotton dresses will keep you feeling cool, and looking hot! Bond- Eye also have some beautiful cotton pieces- sun dresses, kaftan's and lounge pants all in jewel like colours that will take you from beach to bar before you can say mojito!

Take a look at our swimwear section now to see the largest range of swimwear brands available online. And there's plenty more where this comes from. We will be adding new styles daily to Zodee.com.au over the next couple of months, so keep coming back! And enjoy the sunshine….

 An interesting snippet of information appeared  in The Sunday Telegraph a few months back… ‘The bra market is expanding, literally. Up to 40 per cent of Australian women now buy bras with a cup size of DD or higher, new figures from lingerie suppliers show’. 

This sudden increase in bust size has encouraged most lingerie companies to expand their offering , with some companies now offering up to a K cup. And these styles are not your traditional over shoulder boulder holder nana bras in beige either! Just check out Panache’s gorgeous new styles as shown in the above image. The Eliza style in particular is simply breathtaking with beautiful Austrian lace trimming the cups. It looks too delicate and ethereal for a K cup, yet with Panache’s 25 years experience in D+ lingerie, it offers fabulous support up to and including this size. For everyday wear the super smooth Zara range sits sleekly against your skin, allowing you to wear a tight top and not feel self conscious about sagging.  Dedicated to fit and specialising in larger cup sizes, Panache styles offer support and structure but not at the expense of feeling beautiful and sexy.

And Panache is not the only brand providing curvy ladies with pretty lingerie. Pleasure State’s stunning designs from their VIP range go up to a G cup.  And all their bras and briefs feature the beautiful touches you would expect from Pleasure State - Swarovski crystal trims, exotic jewel colours, delicate eyelash lace trims. These fabulous styles just beg to be worn under sheer blouses with a  touch of lace showing through. After all, if you’ve got it, flaunt it! And soon to arrive in store at Zodee is the amazing new D-G range by none other than ‘The Body’. Yes even Elle Macpherson is getting in on the act, with her new range for voluptuous girls. We cannot wait for the arrival of her range and as soon as it arrives expect a blog update!

                         Because every pregnant woman deserves a little black dress to birth in! 

We are really excited here at Zodee to unveil this fabulous little dress for mummy's to be. The Womama Birthing Wrap is designed to be worn on your big day- the day of giving birth itself. After all, you dress up for Birthday's and Christmas….why not dress up for the best day of your life- the day you give birth? Made from soft organic cotton, designed for total freedom of movement and also designed to promote skin-to-skin contact with your baby.

This birthing wrap dress is made from soft organic cotton, the perfect fabric to have next to your newborn's skin. This practical and feminine design is available in 2 colours- classic black or scrumptious raspberry. 2 ties at the side enable quick, easy access, but you can be fully covered when you want to be.

This birthing wrap dress is a beautiful gift for a mum to be, and is a gift she can use long after the birthing day itself. It can be worn as a nightie or lounge dress after birth. A beautiful heart felt poem is printed delicately on the inside neck of the garment . Womama have a range of maternity bras and briefs in addition to this stunning dress

thanks to Womama for the above product info